Wildstone, the world’s largest owner of outdoor advertising infrastructure, has acquired its first billboard in Australia’s biggest and most competitive out of home advertising market of Sydney.

The company, which owns more than 5,700 billboards worldwide, has expanded rapidly since entering the Australian market in May 2024 and the addition of this premium panel means it now has 75 assets across the country.

The digital spectacular portrait (4m x 8.1m) is located on Military Road, Cremorne, one of Sydney’s most affluent Lower North Shore suburbs, and represents Wildstone’s largest single-site acquisition in the country to date. The asset is widely recognised as a standout site in the local OOH landscape and is consistently in demand with premium advertisers.

The acquisition strengthens Wildstone’s partnership with oOh!media, which is the media operator for the site. Australia’s largest OOH operator now handles media sales for almost 25% of the panels Wildstone owns in the country.

“We’re excited to have expanded even further into Australia’s thriving OOH market and especially to have done so in such a landmark location in Sydney,” said Noel Cook, Managing Director of Wildstone Australia. “We have many more deals in the pipeline and expect our number of assets to increase significantly this year.”

Robbie Dery, Chief Commercial Operating Officer at oOh!media, said:

“The Cremorne site is highly sought after by advertisers wishing to take advantage of its high visibility along a key commuter corridor. We’re delighted to partner with Wildstone to operate this premium Sydney site.”