Wildstone, the world’s largest owner of outdoor advertising infrastructure, has entered into an agreement that will see leading digital outdoor media company QMS act as the media operator for three sites it has recently acquired.

Two of the new assets are located in South Australia and mark Wildstone’s entrance into the state’s growing OOH advertising market. The third is in Victoria, where Wildstone already has an established presence.

The first of the new digital billboards is located on Main North Road in Prospect, Adelaide. Positioned on one of the city’s key arterial roads, the site offers high-frequency commuter exposure and consistent daily reach across Adelaide’s inner north.

Just a 10-minute drive from the airport, the second Adelaide asset features a newly installed digital billboard on Brighton Road in Glenelg. With no other billboards in the postcode, the panel offers a unique opportunity for advertisers to target both locals and the many tourists travelling south to the city’s most popular beach.

The Victorian acquisition is an established digital site on Maroondah Hwy in Ringwood. This outer eastern location is set along the main entry point to the Yarra Valley wine region and its position also captures consistent traffic flows through Ringwood’s shopping precinct.    

The Melbourne property adds to Wildstone’s rapidly growing portfolio in the state. In March last year, it purchased Total Outdoor Media’s (TOM) entire portfolio of 52 regional Victorian billboards. In September, it acquired a further six structures in metropolitan Melbourne from High Street Media.

It also recently entered the NSW market with the acquisition of a premium site in Cremorne, one of Sydney’s most affluent Lower North Shore suburbs. Wildstone, which owns more than 5,700 billboards worldwide, has grown rapidly since expanding into the Australian market in May 2024 and now has 78 assets across the country.

Noel Cook, Managing Director of Wildstone Australia, said:

“We’re pleased to have forged yet another partnership with a leading media operator in Australia and further expanded our portfolio of high-quality boards in prime locations. We’re especially proud to have acquired these properties in South Australia, demonstrating our commitment to working with media operators to deliver advertising opportunities that will resonate with brands.”

Sara Lappage, Chief Operating Officer at QMS, added:

“QMS is pleased to continue to represent these quality digital billboards through our new partnership with Wildstone. We look forward to working together with the Wildstone team on additional opportunities to further expand our leading digital network in the future.”