This marks the fourth consecutive year Wildstone has supported the WOO Annual Congress as Platinum Sponsor, following previous events in Lisbon (2023), Hong Kong (2024) and Mexico City (2025). This year holds particular significance as the Congress returns to London – the home of Wildstone's global headquarters – for the first time since 1990, bringing the world's OOH industry back to where so much of the industry's story began.

The 2026 Congress is expected to be the largest in WOO's history, building on the record-breaking 600 delegates from 58 countries who attended in Mexico City last year. It will bring together global leaders across two days of presentations, panels and breakout sessions, centred around four key strategic themes: creativity, sustainability, data and measurement, and regulation - the defining challenges and opportunities shaping the future of Out of Home.

Jonathan Chandler, Managing Director UK, said:

"Hosting the WOO Annual Congress here in London is a proud moment — not just for the UK OOH industry, but for us at Wildstone. London is where we started, where our headquarters is based, and where our passion for transforming the OOH landscape began. After more than three decades away, to welcome the global industry back to London feels like a landmark occasion — and we're delighted to be playing our part as Platinum Sponsor."

Wildstone's continued support of the WOO Annual Congress reflects our commitment to collaborating with partners and shaping the future of the global OOH industry. We work closely with media operators to provide new locations, along with the capital and expertise required to digitise OOH assets — helping accelerate growth and unlock revenue potential.

Representing Wildstone at the Congress will be:

Damian Cox – Global CEO and Founder
Jonathan Chandler – Managing Director UK
Noel Cook – Managing Director Australia
Andrew (Bren) Foster – Group Partnerships Director
Lydia Thomas – Senior Partnerships Manager UK
Mitch Cook – Commercial Director Australia
Paula Wrobel – Head of Marketing

We look forward to connecting with industry peers at the London Hilton on Park Lane and exploring new opportunities for growth at what promises to be WOO's most important and far-reaching Congress to date.